Ironically, non-music content is the presently theater in the intense war for streaming-music domination. Deezer, a music streamer, had put an additional 20,000 new radio shows and podcasts to its Entertainment and News category. This had doubled its presence in the area.
Deezer Company turned its attention to the category of non-music content in 2014, October. This is when it made an acquisition of podcast app Stitcher and talk-radio for an amount that wasn’t disclosed. At that time, the app had got 35,000 podcasts and radio shows, all which have been absorbed to Deezer since then.
As per the company, its selection of contents that are based on spoken word spans features a wide range of categories encompassing Popular Culture, Technology, Science, Comedy, Health & Fitness, News & Politics, and Sports. In a recent blog post, the company said that the current talk programming include CBS Radio News, This America life, WNYC, Panoply, Financial Times, and NPR. Some of the new partners incorporate Braincast, France 24, Rundfunk, Bayerischer, and talkSPORT.
The latest lot of content that is non-music has been accompanied by some new features. For example, the latest episodes of your favorite shows will now start to appear automatically in a playlist that is updated constantly. Therefore, you will no longer have to go searching for them. Furthermore, if you are a user who pays, you can consider downloading such episodes for later listening apart from sharing them in the social media platforms.
It is wise to remember that Deezer isn’t the only provider for streaming-music to have ventured beyond music content. By far leading this market, Spotify since May has been serving up podcasts to its seventy five million users. Google also made the announcement of similar plans, earlier this week, for its Play Music.
According to Deezer, the company is well positioned and well-funded as it continues to pursue its strategies for growth. This is as per the statement that they issued that announced the IPO postponement on Tuesday. It all added that it would have carried out a review of its fundraising options. Currently Deezer has got 16 million active users and 6.3 million subscribers with plans to raise $330 million (300 million pounds). This is by the of an IPO prospectus in its native France by the end of this year. When view in the light of its IPO Prospectus, which is far from rosy, the optimism seems misplaced.