Deezer has revolutionized the session of its creativity, signing a variation in its tone and the level of maturity in the business. However, it is not quite over yet – the challenger company also desires to make a super modified product for bringing the concept of streaming 2.0 back to life. Streaming is the music’s quickest expanding revenue making source and as Spotify may have led the market regarding the subscribers, the pace at which this industry is expanding shows that the users will still be ready for the taking.
Deezer is in the house now, which initiated the struggle in 2007 when its French developer Daniel Marhely at the age of 23, desired to create the simplest way for his friends to access their favorite songs. Having 10 million users against Spotify having 100 million users, the challenger’s marketing strategy has been far tremendous, which is used to increase the company’s awareness among people. But its recent innovative marks made a change in its tone and showed its objective directing towards the hyper-modified future.
The first worldwide campaign of the platform, “Flow my Music”, acquires to pass through the noise and has promoted Deezer’s flow feature which made the wholly customized curations by user’s present flavors. This campaign made a deal with PD3 includes the posters and video clips, basically inspired by the actual Flow of users. The key spot shows a woman on her shuttle using the feature, telling that “it understands what I want to listen to even when I don’t.”
The spots are played by Rag’n’Bone Man and Maggie Rogers – two evolving acts which are the sections of Deezer’s Next startup that have been planned to support the new talent by boosting their exposure and access the platform’s boundaries. The knife-edge opposition in the music streaming industry is pushing players to create, and Deezer is not very different. The company’s chief commercial Golan Shaked illustrated Flow as a one touch, lean back experience, before including the future progress plans.
In a world where companies are expanding the hyper-modification, it is getting an expectation by the users that the company owns it. The latest research by McKinsey revealed that the firms who put the data-run customization at the mid of their promotional and sales revisions have much-enhanced marketing ROI. Along with this the individual tailored content made by the user’s listening to interest, Shaked encouraged the present trend for the near-unknown search – thus Deezer also wishes to create easy to adopt interface via one-touch or an audio command.